Bungalow 5 is seeking an experienced marketer to lead data-driven growth for the organization. This role will provide strategic vision for all acquisition and CRM initiatives, including being responsible for leveraging data to more efficiently acquire and retain customers.

The ideal candidate has a brain that thrives in the lands of PPC, SEO, LTV, CPA, and ROI. You should have a love for analytics coupled with a creative side that’s fired up about building a revolutionary, design-driven brand.

Working closely with Brand Marketing and E-Commerce Teams, you will lead marketing analytics; oversee paid social, search, display, content optimizations, and other acquisition channels (including setting up the roadmap and mechanics for Bungalow 5’s first direct mail campaign).

You must be a high-level strategic thinker and day-to-day executer, meticulous about driving quality customers and conversion while maintaining LOW acquisition costs and HIGH lifetime value.

THE JOB

  • Drive revenue growth for Bungalow 5, with end-to-end responsibility for leading marketing analytics, recommending new acquisition channels, measuring results, and providing optimization recommendations

  • Ensure Bungalow 5 maintains an efficient CPA

  • Build and oversee analytics/customer data structure – develop initial segmentation strategies

  • Daily management/optimization across all digital acquisition channels, leveraging AdWords, Facebook Power Editor, and other relevant dashboards

  • Design CRM campaigns concept to launch, including email and direct mail

  • Work with Brand Marketing Director to build acquisition and retention programs that are aligned with brand strategy; continually generating ideas and influencing the development of high-quality creative marketing

  • Work with E-Commerce Team to test new strategies to optimize promotional and drip email campaigns

  • Report results on a weekly basis to Marketing and Design Teams; use insights to continually optimize channels and identify upsell opportunities

  • Meet deadlines on a fast-paced weekly schedule while maintaining high quality that aligns with Bungalow 5’s premium brand experience

  • Own Bungalow 5’s relationships with various media agencies and vendors

  • Roll up your sleeves and fill in gaps when needed

QUALIFICATIONS

  • BS or higher degree with 5+ years experience in a marketing analytics and/or strategy role; experience in acquisition or CRM with an emphasis on driving revenue for an e-commerce brand is preferred

  • Analytical and metrics-driven (but you have a creative side as well); ability to take vast amounts of data and pull out key opportunities for the leadership team

  • Ability to jump in, quickly set up a plan, and be incredibly diligent in attribution and spend management

  • Experience managing successful programs that improve acquisition, retention, and site optimization

  • Advanced Excel and web analytics tools skills (GA, Adwords, Facebook, Pinterest, Outbrain, etc.)

  • Ability to work cross-functionally, especially with creative teams managing concepts from beginning to end

  • Self-starter; comfortable with ownership and high level of responsibility

  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement

  • Fast working, detail-oriented, and thoughtful. Bonus points for a sense of humor

  • Driven to make a positive impact in the world and your day-to-day environment

  • Passion for the job and Bungalow 5’s brand vision

ABOUT Bungalow 5:

Bungalow 5 is a modern luxury home brand created to inspire people to fill their homes with crafted by the best artisans around the world.

Since launching in 2002, Bungalow 5 has been featured in House Beautiful, Veranda, Apartment Therapy and Traditional Home.

Some benefits & perks of working at Bungalow 5:

  • Competitive Salary
  • Health, dental, and vision insurance
  • Inspiring office environment
  • Furniture allowances and discounts